PwC Legal Middle East has launched a generative artificial intelligence (GenAI) platform for corporate legal departments and business teams.
The new offering is part of the firm’s NewLaw practice which seeks to improve legal processes through innovative technology.
It will provide private sector and government organisations with a variety of services including the identification and prioritisation of use cases, selection and procurement of available technology, custom build or configuration implementation support, and change management support.
PwC Legal Middle East is also working to improve its existing legal advisory, governance, and compliance services using AI and GenAI, according to a statement.
The firm already has global alliances and ongoing investment in platforms including Harvey, OpenAI, and LeAh.
This new offering will be led by Alex Rosenrauch, who was this year appointed legal AI and NewLaw leader at PwC Middle East. He previously led the legal AI and GenAI delivery capability for PwC across the Asia Pacific region before moving to the Middle East.
Rosenrauch said: “Our first-of-its-kind offering is not just a testament to our commitment to legal innovation, but also a reflection of our deep investment in the region’s legal tech landscape. By expanding our NewLaw capability, doubling down on our legal tech capabilities, and forging strategic partnerships with industry leading solutions including OpenAI, Harvey, and LeAh, we are setting a new standard for legal innovation in the Middle East.”
Sandeep Agrawal, global legal technology and alliances leader at PwC, added: “Our new legal technology offering in the Middle East is designed to meet the unique needs of the region. Our global legal leadership is investing significantly in the Middle East to make sure our clients in the region gain access to the latest GenAI models of PwC as well as our key alliance partners. We are also investing in custom GenAI Arabic models taking into account the intricate nuances of regional requirements to ensure that the legal tech is perfectly tailored for both present and future applications.”
The news comes after PwC Middle East’s annual CEO survey highlighted that almost three-quarters of chief executives in the Middle East expect GenAI to significantly change how their companies create, deliver, and capture value over the next three years, while almost half said they changed their tech strategy last year because of GenAI, ahead of the 31% global average.
