ITP Media Group, one of the leading media companies in the Middle East, has joined forces with Dubai Cares, a UAE-based global charity, to raise awareness and support fundraising efforts, with an initial focus on relief in Gaza.
The five-year partnership formalises a long-standing relationship between the organisations, and will see all of ITP’s brands, including Law Middle East, officially support Dubai Cares’ campaigns and initiatives across the region.
As part of the partnership, ITP will provide an annual financial contribution, in-kind print and digital advertising support, as well as public relations services to bolster Dubai Cares’ awareness and fundraising efforts.
In the first year, ITP’s support will be directed towards Dubai Cares’ ‘Emergency Response to Gaza’ campaign, providing emergency aid including hot meals, food baskets and shelter tents, to people in Gaza.
ITP chief executive Ali Akawi said: “At ITP Media Group, we share Dubai Cares’ values of education, empowerment, and collaboration. We are committed to making a positive impact within the region and beyond, and this partnership allows us to contribute to the betterment of society. By leveraging our extensive network of brands and platforms, we will work together to support Dubai Cares’ efforts and inspire our audience to join the cause.”
Dubai Cares chief executive and vice-chairman, His Excellency Dr Tariq Al Gurg, said: “The media has the unique power to amplify important causes and unite communities around them. With ITP Media Group’s vast reach and influence, we are confident that this partnership will elevate awareness and drive meaningful engagement for our campaigns and initiatives. As a longstanding supporter of Dubai Cares, ITP Media Group has played a key role in advancing our mission, and we are excited to strengthen this collaboration to create lasting social impact and transformative change.”
Since its inception in 2007, Dubai Cares, part of Mohammed bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and youth in developing countries with access to education. In the nearly two decades of its operation it has reached over 24 million beneficiaries across 60 developing countries.
ITP has over 80 brands within its diverse portfolio including Arabian Business, Harper’s Bazaar Arabia, Esquire Middle East, Construction Week, and Time Out, among others.
